Cybersquatting Uncovered: How to Protect Your Brand and Digital Assets
Protect your brand’s online identity from cybersquatters! Learn the definitive guide for detection and prevention in our latest blog post. #cybersecurity #brandprotection.
Cybersquatting is a type of digital copyright and trademark infringement where someone registers a domain name or website address identical or similar to a targeted business, with the goal of confusing or tricking competitors and consumers into believing that the domain name is associated with a notable corporate brand or person. This can cause legal, financial, and reputational damage to businesses, but can be prevented through the right strategies. Common types of cybersquatting include typosquatting, brandjacking, cyberpiracy, and domain kiting.
Cybersquatters can register domains that are close to or nearly identical to many well-established brands to trick website browsers into making purchases from fake sites, leading to financial loss and reputational damage for both businesses and consumers.